Public Relations and Promotions
Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan. Explain the following:
What is the importance of public relations to the Marketing Communications Plan?
What is the role of trade promotions in the Marketing Communications Plan?
Could a mis-step with public relations increase costs and lower profitability for your small business? How?
Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan. Explain the following:
What is the importance of public relations to the Marketing Communications Plan?
What is the role of trade promotions in the Marketing Communications Plan?
Could a mis-step with public relations increase costs and lower profitability for your small business? How?
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