Thursday, 31 March 2016

MKT 498 (Integrated Marketing Strategies) Week 1 Complete

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MKT 498 (Integrated Marketing Strategies) Week 1 Complete

MKT 498 (Integrated Marketing Strategies)



Week 1



Week 1 DQ 1



What is integrated marketing? What is the value of integrated marketing in today’s business environment? How is integrated marketing different from traditional marketing? What is integrated marketing?

Week 1 DQ 2



What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?



Week 1 Assignments:



MKT 498 Week 1 Purpose and Value of Integrated Marketing Paper. (1200 Words)



MKT 498 Week 1 Summary.

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